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Challenge: Greenpeace Colombia wanted to continue raising awareness about the pressing climate change crisis.

 

​Idea: Personify Planet Earth and give it its own voice to communicate directly with people via Twitter (Now X).

Execution: Data on wildfires, pollution, global warming, and CO2 levels was collected from climate monitors worldwide. Then, it was fed into a machine learning platform that converted it into tweets posted without human intervention on the Twitter (Now X) account @earthissaying. People helped amplify Earth’s voice by interacting with the messages, bringing attention to the urgent need for environmental action.

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